retail interiors & event photography for PUMA ME
During an exciting phase of expansion within Jannusan, PUMA's distributor in Bahrain, Al Aali onboarded us to film and showcase their newest factory outlet store, yet.
In the heart of Jannusan’s bustling shopping district, PUMA was making a statement. Their latest Factory Outlet store wasn’t just another retail space—it was a milestone in their regional expansion. As PUMA’s distributor in Bahrain, Al Aali approached us to document the journey—from the build-up to the grand launch, capturing every detail of the store’s evolution before its doors officially opened.
This wasn’t just about a new store. It was about PUMA Middle East’s growth strategy in action, solidifying its presence in a key regional market. Our role? Bring that moment to life.
We pilotted this project with a deep understanding of the space and its capabilities—site recce, visual planning, and a carefully mapped-out storyboard to ensure every key moment was captured. From unboxing, arranging, and visual merchandising to the final customer journey, we created a visual flow that would transport online viewers right into the heart of the store.
Next, we built a precision-driven shot list that highlighted:
✔ The store’s bold, high-energy interiors
✔ Hero moments—from the store’s design to the product displays
✔ The people who made it happen—the #PumaFam, front and center
The result? A visual experience that proudly showcased the essence of PUMA and its community.
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