retail interior design for PUMA ME
Al Aali approached us for a retail interior space within their store that was dedicated to PUMA.
Al Aali Bahrain wanted to introduce a dedicated PUMA retail experience within their store, and the staircase was set to be the starting point of this journey. The objective was twofold: to make a bold statement that embodied PUMA’s Forever. Faster. philosophy and to create an engaging, Instagrammable space that would encourage customers to stop, interact, and share their experience. Rather than opting for conventional product displays, they aimed to introduce a visually striking and immersive brand moment—one that spoke to visitors and enhanced brand recall.
Our approach to this project began by conceptualizing a design that seamlessly blended brand storytelling with spatial aesthetics. The focus was on bringing PUMA’s iconic cat logo to life in an unconventional, artistic way. We developed bold, dynamic outlines of the PUMA cat, integrating copy within the design to reflect the brand’s energetic and bold DNA.
The color palette was carefully selected—deep green and red hues that added contrast and vibrancy while maintaining a premium aesthetic. The final execution transformed the staircase into an unmissable brand landmark, turning a transitional space into a powerful engagement point.
The result? A visually striking PUMA feature that not only optimized the space but also became a shareable, must-click moment for visitors, reinforcing PUMA’s presence at Al Aali Bahrain in a way that was both disruptive and memorable.
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