cloud spaces | dfv event design

Cloud Spaces was gearing up for its biggest reveal yet—the launch of their flagship location at Dubai Mall Fountain Views. This wasn’t just another location; it was their most ambitous statement yet - designed to redefine what premium workspaces look and feel like in the region.

To mark this milestone, they curated an exclusive launch event with just 150 handpicked guests—from VIP clients and business leaders to influencers and decision-makers from their parent company, Aldar Group. The brief? Every touchpoint needed to make an impact and position Cloud Spaces as the most pioneering workspace brand in the region.

We came in to develop three key design experiences that elevated the entire event—each one rooted in the brand's story, future ambitions, and signature premium feel.

First, we reimagined their Timeline Wall, turning it into an immersive showcase of Cloud Spaces' journey—highlighting their growth, regional footprint, major milestones, awards, and future vision - intentionally designed to reflect the scale of their ambition and reinforce their leadership status.

Next, we transformed a simple scent station into the Cloud Scent Atelier—an elevated, sensory moment featuring bespoke fragrances, layered with editorial-style illustrations that leaned into their sleek, luxurious aesthetic. It became a photo-opp point and one of the most engaging elements of the evening.

Finally, for the photo backdrop, we ditched clichés and designed an oversized, newspaper-inspired announcement board. The visual narrative tied to their iconic new location, complete with the Burj Khalifa skyline, editorial-style storytelling about the brand’s journey, and a built-in space for guests to quite literally "step into the headline"—making every photo feel like they were part of the next big thing.

The result? A series of touchpoints that didn’t just look good—they told a story, sparked conversation, and made Cloud Spaces' biggest launch feel as innovative and forward-thinking as the brand itself.