KSA website localization
As they geared up to expand into the Saudi Arabian market, Cloud Spaces approached us to localize their website content and marketing assets for the region. Their website comprised a range of modern co-working solutions in the most premium locations including Riyadh Roshn Front and Kingdom Centre in King Fahd, offering efficient price points and delightfully modern workspace solutions. Their brief was simple; to adapt the KSA website and marketing collaterals into Classical Formal Arabic, ensuring the content was clear, engaging, and easy to understand. It was crucial to adapt and localize content that was on-brand and cohesive with their UAE website while being built for the Saudi audiences.
The goal was to curate content that was engaging and easy-to-understand along with being informative, clear, and thoroughly localized for the Saudi market.
Our approach was straightforward. We evaluated their existing content and then began adapting it to the regional dialect – not literal translation but by developing content that genuinely spoke to the people of the region. This approach included a powerful blend of localized expertise, copy strategy, and a deeper understanding of Saudi audience which translated into the localization to appear effortless, fluid, native, and relevant – rather than seeming as an afterthought.
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