cloud spaces | seeding kits x dfv launch

When Cloud Spaces prepared to unveil their flagship location at Dubai Mall Fountain Views—their boldest, most luxurious location to date—they knew this moment needed to ripple far beyond the walls of the event. The space symbolized ambition, innovation, and the future of business in the region—and every guest walking away had to feel like they weren’t just attending an opening, they were part of a movement.

Part of that? A carefully curated, high-end seeding kit for their most influential clientele, business leaders, and decision-makers—designed to land on desks, make a statement, and live on long after the event.

Our objective expanded beyond conceptualizing a typical kit—we designed an experience that unfolded, layer by layer, mirroring the story of Cloud Spaces and their bold arrival at Dubai Mall Fountain Views.

It started with the exterior—an oversized, newspaper-inspired box styled like an exclusive announcement. The outside? Filled with curated editorial touches: photos of the new space, launch headlines, regional business highlights, custom Sudoku and word hunts for a clever brand twist, and bold teasers about what’s next for Cloud Spaces.

It's first open: A bold interior panel proclaimed:
"Home to 1,000+ global and local businesses. The pioneering workspace brand of the region."
Clear. Loud. Confident. The way only Cloud Spaces can speak.

Second open: A collection of thoughtfully chosen, premium keepsakes that felt on-brand, functional, and undeniably luxurious:

01. Cloud Aromas Candle – A hand-poured, soy-based candle with soft vanilla notes and playful affirmations:
"Smells like you make work fun."
"Smells like deadlines don't scare you."
"Smells like you just closed a deal."

02. Succulent Desk Planter – Fresh from the Netherlands, housed in a sleek, white pot stamped with “Grow with us”, reflecting both personal and professional growth, rooted in the Cloud Spaces ethos.

03. Cloud-Shaped Pen – A custom-made writing tool, subtly playful, sophisticated, and a daily reminder that ideas should always be sky-high.

04. Canvas Daily Planner – Page by page, designed exclusively for Cloud Spaces, with 12 success-driven insights woven between brand imagery. The cover? “Unlock success at Cloud Spaces.” Because your workday should open doors.

05. Custom Sticky Notes + Cloud Pad – Essential, sleek, branded with understated confidence—turning everyday office moments into micro brand experiences.

06. Newspaper-Themed Day Pass – Tucked within the box, styled to match the kit’s bold exterior, offering recipients a chance to step into the new Dubai Mall Fountain Views location—and see firsthand what the next era of workspaces feels like.

The result? A luxurious, clever, multi-sensory moment that didn’t just announce Cloud Spaces’ arrival at DFV—it reinforced their promise to be the place where bold businesses, ambitious leaders, and regional visionaries come to thrive.