UAE website communications
Cloud Spaces approached us to develop their UAE website content, spotlighting their most recent product offerings in their branches across Dubai and Abu Dhabi. Their new co-working solutions included Serviced Offices, Dedicated Desks, Corporate Events & Spaces, Meeting Rooms, & Office Support Services – all located in some of the most prime locations boasting incredible value and modern workspace solutions. Their brief was simple; to create new pages that are hyper-connected, include user-friendly journeys, while being easy to understand, and highly SEO-optimized. The key consideration was to develop content that was on-brand and seamlessly integrate with their existing website.
From a business standpoint, their goal was to offer the future of workspace solutions for entrepreneurs, SMEs, and global brands, alike. Therefore, their key priority was for their online platform to be a hyper-connected, easy-to-navigate ecosystem that’s SEO-optimized, user-friendly, and informative, ensuring it ranked high on engagement and readability.
Our approach was simple, yet bespoke. We began by outlining a user-first strategy per page, mapping the customer journey based on key data points, competitor insights and analysis, while applying best content practices. Once the blueprint was finalized, we began developing content for each offering, along with including strategic cross-selling points along with embedding a variety of lead capture and retargeting trigger points to boost engagement.
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