koita

As one of the fastest-growing SMBs in the region, KOITA had always adopted a resourceful approach to marketing—doing a whole lot with very little. They had an ideas bank and solid brand-fit creator partnerships in place – what they needed was a creative partner to seamlessly lead direction and execution, and that’s where we came in.

KOITA’s brief was ambitious: which was to create over 47+ brand-new content pieces—scripted, filmed, shot, and edited—within just two days, and ready for rollout within eight days. This challenge sparked our creativity, and we immediately begun building an efficient filming framework. From location scouting to planning, scripting, and scheduling, we took over it all. The brief was to create platform-native content for their social channels and, in addition to doing so, we, also, ended up conceptualizing and producing micro-episodes within the edutainment segment that still remains as one of their signature content pillars, KOITA 101.

The results? A whole lot of #eatgood #dogood & #feelgood content. KOITA received a diverse collection of stunning assets, including engaging employee-generated content (EGCs), influencer collaboration pieces, animated assets, and more, all capturing the essence of KOITA.