retail photography for city store, dubai mall
For Manchester City fans in the Middle East, this was history being made.
On 4th June 2025, Manchester City, in partnership with PUMA, opened the doors to their brand-new City Store at Dubai Mall, bringing the club’s energy, legacy, and fan culture right into the heart of the world’s most iconic shopping destination. This marked a bold statement of connection, bringing Cityzens in the region closer to the club they love.
With this, the City Store at Dubai Mall became the second permanent Manchester City location in the UAE, joining a global portfolio that stretches from Manchester to New York, Seoul to Yas Mall Abu Dhabi—each space designed to immerse fans deeper into the world of City.
But this store was different. It wasn’t just about merchandise—it embodied the next evolution of PUMA’s award-winning Field of Play concept; Football-first, where stadium energy fuses with retail space. Club history zone. Iconic Manchester City visuals. A place that reminds every Cityzen that this was beyond a team, it is a global community.
Our role? To document every moment of this milestone; of how Man City x PUMA are changing the face of fan experiences.
We understood that this was history in motion and our approach to this was the way City approaches the sport.
From brief to execution, we mapped every moment of the Cityzen experience. We handled the pre-production: storyboarding, location recce, permit applications, mall approvals, crew logistics. Every detail locked in.
Our creative lens was sharp. We weren’t just capturing store shelves—we were telling a fan story. We filmed the energy of the space, the pride in every jersey, the excitement on every face. We amplified the fan culture by weaving in authentic City chants, stadium anthems, and the raw emotion that pulses through every supporter in blue.
We spotlighted the store's standout design elements—the club-inspired zones, sleek PUMA football displays, and those bold visuals from Manchester matchdays that instantly transport fans.
Translating it into a retail story that expanded beyond a showcase. It echoed the global heartbeat of Manchester City, now pulsing right in the centre of Dubai Mall. A space where football, culture, and fandom merge.
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