puma | bahrain hoarding

PUMA ME wanted to stimulate buzz and anticipation around their latest store opening in Bahrain. However, rather than opting for a standard ‘coming soon’ storefront hoarding, the brand sought to create an OOH design that truly spoke with the local audience. The goal was to develop an asset that felt immersive, relevant, and thought-of—something that would authentically connect with Bahrain’s people while reinforcing PUMA’s presence in the region.

We knew this OOH design had to do more than just announce a new store—it had to reflect the spirit of Bahrain. With this in mind, we conceptualized a storefront asset that blended PUMA’s bold, dynamic identity with localized cultural elements. Every detail was mindful to ensure that the messaging didn’t just inform but also drove familiarity by integrating the country's most iconic attractions.

Drawing on our expertise in MENA market storytelling, we designed a striking Bahrain skyline stencil artwork, a visual narrative that commanded attention while paying homage to the country’s architectural and cultural landmarks. This approach ensured that this visual was not your average store launch—it became a moment of connection between the brand and the local community. The result? An OOH campaign that stood out and built anticipation for PUMA’s arrival in Bahrain in a way that was meaningful.