puma | burjuman

Located in the heart of old Dubai, Burjuman Mall became home to Puma’s largest Factory Outlet Store in the Middle East—a milestone not just in scale, but in experience. Beyond offering the best outlet pricing, this store introduced Puma’s first-ever House of Cricket showcase, strategically curated for the area’s passionate cricket-loving audience. The goal was clear: to make this Puma store an undeniable family experience—a destination where every shopper, from men and women to kids and sports enthusiasts, found something to connect with.

We piloted this project with an extensive store walkthrough, analyzing key zones that best captured the space’s retail dominance. Understanding that this was Puma’s biggest outlet store yet, we outlined a comprehensive shot list that focused on:

Key landing zones, capturing high-traffic areas to highlight the store’s vast collection and airy layout.
Visual merchandising & categorization that showcased Puma’s signature segmentation, making retail experiences and navigation effortless for shoppers.
Documenting the open, airy interiors feel of the space while bringing out its immersive shopping experience.
Experience moments wherein we spotlighted the brand's House of Cricket—a first of its kind—alongside unique engagement points that made the store stand out.

With precision and intent, every shot welcomed the viewer in, allowing them to experience the store before even stepping foot inside. From sleek store arrangements to the dynamism of the product displays, every still captured that the spirit of #PumaMiddleEast was not just seen, but felt.