puma dubai outlet mall x retail design

PUMA was making moves—their first-ever kids’ concept store was launching at Dubai Outlet Mall, bringing lifestyle and athleisure collections tailored for toddlers to 13-year-olds. But this expanded beyond opening another store. It was about creating an experience—one that captivated both kids and parents, adding a layer of playfulness to the shopping journey.

The ask was to introduce design within the store that would make it fresh, fun, yet unmistakably PUMA—while still aligning with the brand’s global retail identity. That’s where we came in.

We saw the store as more than just a retail space—it was a PUMA playground. A place where movement, imagination, and energy collide. That’s when the idea of “Forever. Play.” came to life.

This concept transformed the interiors into a bold, interactive experience, inspired by doodle-driven, exaggerated, and highly illustrative art. Every detail was designed to bring out the joy of movement—both visually and physically.

We mapped out high-energy sketch that would touch on each of the visual touchpoints:
✔ Floor graphics & wayfinding elements guiding kids on a playful adventure
✔ A giant PUMA shoe centerpiece, surrounded by kids skateboarding, trampolining, and sliding—illustrating the thrill of movement
✔ Local connections woven in—**subtle city skyline elements and sports illustrations featuring basketball, cricket, and football

A high-energy, immersive artwork that sprawled across the wall, the cash desk, the iconic PUMA Cat and beyond—it was an experience. A place where PUMA met play, and play met community.