retail photography & content production for PUMA’s largest regional factory outlet at Hamdan Street
During an exciting phase of expansion, PUMA onboarded us to film and showcase their largest regional factory outlet, yet. Situated in one of the most vibrant localities of Abu Dhabi, Hamdan Street shopping district, the magnificent 700-square-metre PUMA factory outlet had arrived to impress. Designed to cater to casual buyers and sports enthusiasts alike, the new facility welcomed shoppers with a wide selection of PUMA’s trademark iconic sportswear and apparel.
The launch of the Hamdan Street outlet deeply symbolized PUMA Middle East’s ambitious growth strategy and its pulse within the regional market. This reveal was a big moment for the brand, and we were determined to showcase the grandeur, size, and spirit of PUMA in all their glory.
Our first steps included a thorough site recce which was followed by planning a visual storyboard, spotlighting every element of the store’s pre-launch preparations—from unboxing to merchandising to the final customer journey. Each frame was intentionally chalked to build a narrative that walked online viewers through the entire space.
Next, we developed a shot list that pinpointed all of the unmissable retail moments. Our goal was clear: to highlight the store’s impressive interiors, selections, and capabilities while ensuring that the crew behind it all, the #PumaFam, were given equal screen time.
The result? A visual experience that proudly showcased the essence of PUMA and its community.
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