puma middle east | D3 office design

PUMA’s HQ in Dubai Design District (D3) was undergoing a renovation, and the brand sought to integrate its spirit throughout the space. The goal was to create an environment that not only reflected PUMA’s global identity but also infused localized elements that resonated with the MENA region. From celebrating its legacy products to reinforcing brand ethos through bold visual storytelling, every touchpoint within the office needed to exude PUMA’s Forever. Faster. DNA while enhancing employee engagement and visitor experience.

We approached this transformation by mapping out key spaces within the headquarters—identifying high-impact areas that could serve as powerful brand statements. From the reception to the breakout zones, meeting rooms, and structural pillars, every element was designed with deliberate intent to create a cohesive yet dynamic workspace.

Elevator Welcome Wall; The first visual impression as visitors arrived, featuring Dubai’s iconic skyline with the PUMA cat leaping across—an instant, unmistakable brand marker. The copy was kept clean and impactful, reinforcing Forever. Faster. as the first touchpoint.

Reception & Welcome Wall; A high-impact space with three key branding opportunities. The welcome wall was transformed into a statement piece, holding a powerful message that encapsulated PUMA’s ethos. Another bare wall was converted into a Team Wall, showcasing the people who power the brand. A third wall was dedicated to art and copy, visually capturing PUMA’s journey in the Middle East and its impact.

Meeting Rooms; These spaces were designed to celebrate PUMA’s global and regional sports legacy. Each room was dedicated to a brand icon, featuring bold visuals of legends like Usain Bolt, Maradona, and Al Hilal with Neymar Jr., tying the space to PUMA’s influence across different sports.

Breakout Zones; Recognizing that these areas were where employees gathered to recharge, we infused an inviting energy into the space. Thoughtfully placed brand messaging and design elements ensured that even a coffee break became a moment of inspiration.

Standalone Walls & Pillars; To maximize the available space, we used standalone walls for motivational copy—designed to inspire and engage employees daily. Empty pillars were transformed into brand showcases, featuring cartoonified versions of PUMA’s legacy shoes alongside bold typography reinforcing Forever. Faster..

The result? A fully immersive office environment that expanded beyond a workplace, and translated into a living, breathing, visual narrative of PUMA’s spirit.