retail photography for speedcat drop II
This isn't just a drop. This is Speedcat.
In February 2025, Puma turned up the volume, dropping 2,000 pairs across the UAE and introducing two bold new colorways—Archive Gold and Dark Myrtle. This wasn’t just another release. It was a statement. With activations in Dubai Mall, Mall of the Emirates, Dubai Hills Mall, and Yas Mall, Speedcat dominated the region’s biggest retail hubs, seizing attention across 1,200+ digital screens and transforming these spaces into an immersive brand experience. Our role? Capture every second of this moment.
Speedcat didn’t just land—it took over. We outlined a visual narrative that was as iconic as the shoe itself, built on scale, energy, and pure dominance. Every frame captured the raw power of Speedcat, transforming every screen into a statement and every location into a proving ground. We piloted our coverage at the Dubai Mall Ice Rink, a grand stage for a grand moment. From there, Speedcat surged through Dubai Mall's metro links, link bridges, store directories, and iconic retail hubs like JD Sports, Dropkick, and Footlocker. Each location was captured with dynamic cinematography—sweeps, hyperlapses, and kinetic transitions—mirroring the relentless energy of the product. We applied a similar sequence across the Dubai Hills Mall, Mall of the Emirates, and Yas Mall.
The static assets and video edit flaunted Speedcat's speed and influence. Fast cuts. Seamless transitions. High-contrast visuals. A color palette that made every shot pop.
The result? A high-octane, product-led visual story that didn’t just mark a drop—it cemented a legacy. Speedcat wasn’t just seen; it was felt. A takeover in every sense of the word.
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