puma | SS23 collection showcase

For their SS23 Run/Train and Sportstyle collection, PUMA ME wanted to develop a strong collection of assets to highlight their products across men’s, women’s, and children’s categories. The brand's ask was of versatile content that could promote their seasonal collections while also equipping distributors across the region with engaging assets for both online and offline touchpoints. This included paid media campaigns, online ads, distributor promotions, and in-store displays, ensuring broad visibility and impact throughout the region.

We began by outlining a conceptual look and feel for all three categories; Run/Train, Sportstyle Adults, and Sportstyle Kids, which then branched into storyboards, shot lists, references, and more. These videos were designed to include regional relevance, the essence of PUMA's SS23 Collection, and seasonal elements, ensuring that each demographic—men, women, and children—was represented with unique energy and style.

Alongside the video content, we also created over 50 high-quality static assets that captured the products, talent, and the vibe of each category. These visuals were intentionally adaptable across a variety of platforms: paid media campaigns, online ads, e-comm, distributor channels, and in-store displays. Each asset was captured to reflect the brand’s vibe and its exciting seasonal offering—bold, classic, and timeless. What did we end up with? A rich, diverse content bank that effectively promoted the SS23 collection across the region, both online and offline.