SS25 collection showcase
Puma ME’s SS25 Running, Training, Sportstyle, and Factory Outlet collections asked for more than just static content—they wanted impact. The ask? A dynamic visual suite that would not only fuel seasonal campaigns but also equip distributors with assets that work across the board—e-comm, paid media, in-store displays, and digital placements. The objective? Making sure each piece of content felt fresh, elevated, and unmistakably Puma.
We began by building a visual language—one that embodied movement, energy, and this season's storytelling. The process was piloted by shaping the look and feel for each category—Running, Training, Sportstyle (Adults & Kids), and Factory Outlet which included cast selection, location scouting, styling, and the key messaging for each category. From there, we built out the creative direction, shot lists, styling, and production approach to ensure every asset felt fresh, authentic, and on-brand.
We developed 55+ premium assets across 2 locations, featuring 6 cast members and showcasing over 26+ looks- all designed to highlight the brand's latest collection—whether on a website, social media, or a store display. Every image was captured to reflect energy, movement, and the bold attitude of SS25. These assets didn’t just stay within Puma’s ecosystem; they were then used by their partner network including the likes of SSS, Trendyol, and Namshi, giving the collection even more visibility.
Simple, sharp, and built for maximum reach.
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