Retail photography for Puma x D3
Set right beside their regional head office, in the heart of the creative hub of Dubai, PUMA commissioned us to photograph and showcase their immersive D3 sell-in outlet. Situated in one of the most creative and innovative localities of Dubai, Dubai Design District, this PUMA store is where region’s retail experience is planned.
The D3 sell-in store is more than just a retail space—it’s a statement. Located alongside their regional HQ, this store embodies the brand’s Forever. Faster. philosophy, Middle Eastern Edition. It’s a space designed to showcase not just its iconic products but the very spirit of PUMA in the region.
We started with a walkthrough of the store, identifying every corner that would bring out its best features. From there, we created a shot list that captured all the store’s epic moments: the striking displays, open, airy interiors, and the stunning visual merchandising. Reflecting PUMA’s signature style, the store’s layout featured a sleek categorization and segmentation of its collections, augmenting its visual dominance.
Our objective was clear: showcase the store’s stunning interiors and product selections while making sure the energy and spirit of #PumaMiddleEast echoed through. Every shot was designed to invite the viewer into the store and experience the space for themselves.
The result? A visual story that strongly captured PUMA’s Forever. Faster. spirit.
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