content filming & production
With operations spanning across 70+ destinations, Sandy Paws wanted to offer their international clients an insider's peek and experience into their offices, team, and delightfully pet-centric spaces.
As a brand that stands for 100% transparency, the founders of Sandy Paws, Anum and Nabeel, ambitioned to extend the essence of their offline space, across their online points to ensure customers experienced the vibe, culture, and space of Sandy Paws, wherever they were. This didn’t just serve in showcasing the team and life at Sandy Paws, but also enabled informed customers decisions when choosing Sandy Paws as their pet relocation partner.
This project demanded a solo spot on the website by placing the video as the hero and combining static assets across the dedicated web page. We began by outlining a visual storyboard, outlining the narrative, frame by frame, planning the post-production style. We, then created a shot list to ensure that all of the relevant points were included ranging from office sections, the team, crate and boarding specifics, location and more. The objective was to spotlight the space and its capabilities while ensuring the team and pets received equal screen time. Once the storyboard was finalized, we moved into filming, editing, and delivering the final product. Èt voilá – an online insider's access to their offline space was born.
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