campaign communications for Swipe Stories
The Modern Love Narrative tinder's objective was to capture real-life #SwipeStories across the states of India to spotlight how couples met on the app and what happened next. This circled around the concept of the launch of the 2nd season of the TV Series, Modern Love, on Amazon Prime. After a very successful pilot season, this show, in partnership with tinder India, was set for its second round, spotlighting contemporary new-age romances that translated into genuine love stories.
The ambition was to shift tinder's positioning in India by being seen as the bridge, cause and reason of real-life romances as opposed to the current perception of one-time flings.
We spearheaded this campaign's communications across socials for both, Amazon Prime and tinder, during this launch by consolidating real-life stories, gathering authentic details, and recounting the journey of four unique couples that were hand-picked by tinder. This included interviewing couples, gathering sequences, scripting true-to-them narratives, and outlining long-form storytelling-style captions and visual copies, while organically centering the brand across all.
Credits: This campaign was done in partnership with Only Much Louder (OML) Agency.
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