strategy & design for mostro drop I, 06.06.25
For the Mostro's return, PUMA didn’t want to hand out just another standard gift with purchase. They wanted something different—something bold, conceptual, and personal. It had to celebrate the Mostro, connect with their target—Gen Z, and feel custom, not mass-made. The kind of item people don’t just use, but show off.
We got to work, building a curated collection of ideas that felt rebellious, on-brand, and entirely Mostro. The guiding principle? Put the shoe at the center of it all—and unleash its monster energy.
From there we tailored product concepts designed to live beyond the box and tie directly into the Mostro story:
01. Tote bags with spiked textures along the handles and pouch, echoing the bold details of the shoe
02. Chunky jewelry featuring monster spikes and Puma icons so you can literally wear your monster
03. Shoe care kits to groom your monster
04. Spiked shoe locks to secure your monster
05. Cactus planters to grow your monster
06. Custom patches to flaunt your monster
07. Editorial style guides showing you how to style your monster
After refining the collection with PUMA, the brand moved ahead with the jewelry and tote bags—bold, standout items that matched the vibe of Mostro and its Gen Z fans. From sketches to 3D production files to physical delivery, we brought it to life.
The result? Wearable, collectible pieces that unleashed the monster—and gave every Mostro purchase a little extra bite.
your tarqeeeb
